Advertising disclosure

This applies across all four perils: water, fire and smoke, mold, and biohazard.

At launch: none #Link to this section

There is no display advertising on this site.

If that changes #Link to this section

Any advertising will be clearly distinguishable from editorial content. Advertisers have no input into what we write, and no advertiser sees a page before it is published.

Sections that stay ad-free permanently #Link to this section

Emergency, events, insurance, mold, biohazard, health, assistance, and documentation. Plus any page marked as requiring a professional, and any page flagged for sensitivity.

An advertisement above safety information is a design failure regardless of what it is selling. No advertisement will ever render above an emergency warning, a support block, or a first-hour checklist. This is enforced at the template layer.

Sensitive targeting #Link to this section

If advertising is enabled, the biohazard, health and death-related sections are excluded from behavioural targeting entirely. Someone researching unattended death cleanup should not be followed around the internet because of it.

What we will not accept #Link to this section

Advertising from restoration contractors, remediation companies, public adjusters or claim-management firms. Taking money from those parties would end the independence that makes this site worth reading.